Entorno is a sans serif variable type family intended for use in signage systems of urban and virtual spaces. It was designed to fit the formal requirements of wayfinding signage, public transportation systems, maps and simulations. ¶ Conceived with a generic and universal look, Entorno seeks neutrality, as well as a conceptual balance between the geometric and humanistic. ¶ As a variable signage font, it is constructed with a multidimensional approach. Entorno is equipped to be responsive and adjustable to its context of use, and is also capable of compensating for possible problems of legibility. It does so by varying its weight, width, contrast, and perceived focal length. ¶ Entorno’s 28 instances are generated from is variable format and encompasses the italic, stencil display, and pictogram series. ¶ The Entorno family is completed with the Roadmark 0m and Roadmark 30m styles. These variable styles take the distance between the road marking and the viewer into consideration for a more legible experience.
Gen is a typeface designer, graphic designer, calligrapher and sign-painter from Guadalajara, Mexico. His strong interest and passion for brushes and letterforms led him to graduate from TypeMedia at the Royal Academy of Art in The Hague as well as completing both Type@Cooper Extended program in San Francisco and Condensed in New York. He teaches calligraphy, sign-painting, and type design workshops and leads Letrastica Festival, a conference in Guadalajara. With strong roots in an organic approach to letterforms, his work focuses on embracing both the analog and digital dimensions of design. Gen runs the type and graphic design studio Dual Type with Zrinka Buljubašić.