Entorno
Entorno is a sans serif variable type family intended for use in signage systems of urban and virtual spaces. It was designed to fit the formal requirements of wayfinding signage, public transportation systems, maps and simulations. ¶ Conceived with a generic and universal look, Entorno seeks neutrality, as well as a conceptual balance between the geometric and humanistic. ¶ As a variable signage font, it is constructed with a multidimensional approach. Entorno is equipped to be responsive and adjustable to its context of use, and is also capable of compensating for possible problems of legibility. It does so by varying its weight, width, contrast, and perceived focal length. ¶ Entorno’s 28 instances are generated from is variable format and encompasses the italic, stencil display, and pictogram series. ¶ The Entorno family is completed with the Roadmark 0m and Roadmark 30m styles. These variable styles take the distance between the road marking and the viewer into consideration for a more legible experience.
Gen Ramírez
MexicoGen is a typeface designer, graphic designer, calligrapher and sign-painter from Guadalajara, Mexico. His strong interest and passion for brushes and letterforms led him to graduate from TypeMedia at the Royal Academy of Art in The Hague as well as completing both Type@Cooper Extended program in San Francisco and Condensed in New York. He teaches calligraphy, sign-painting, and type design workshops and leads Letrastica Festival, a conference in Guadalajara. With strong roots in an organic approach to letterforms, his work focuses on embracing both the analog and digital dimensions of design. Gen runs the type and graphic design studio Dual Type with Zrinka Buljubašić.
One of the main points of exploration in Entorno is the dynamic and interdimensional relationship of typography with physical and virtual spaces. Likewise, I tried to visualize and question the idea of static typography and its interaction with the observer and to present a scenario where typography could be responsive and adaptable.
In this sense, three considerations were presented to aid the direction of the design: A) The font needs to adapt in width and weight B) The font, depending on the relative distance of the observer, can be stretched in its vertical dimensions without perceived modifications in its stem widths and horizontal strokes. C) The font can adapt each characters weight and width, according to the observers viewing angle and distance, to solve possible problems in legibility.
Process Notes
