Model is a sans serif family with its core part in the text weights for small size reading, and extensions towards the extremes for display sizes. It is the result of researches, explorations and studies in the smallest details, and their influence in reading experience. I paid my attention in the balance between conventional structures of sans serif typefaces, optical corrections for legibility, and details from hand drawn shapes to give it personality. ¶ The display cousins are explorations in four opposite extremes while keeping as much as possible the same DNA as the text family. ¶ With Hairline, Regular and Black Wide, there is also the basis of an interpretation into Chinese Hanzi, another part of my study in multiscript type design between Latin and Chinese scripts.
Chinese by origin, born and grew up in France, Lisa studied mostly in Paris in graphic design before going further in type and typography with Type@Cooper Condensed program in 2015 in New York City and a couple of years in design companies such as BETC Design and type foundry Black[Foundry] both in Paris. Then, as her latest study experience in type design, she got graduated from Type and Media in 2018 at the KABK in The Hague. ¶ Lisa’s interest in type and graphic design relies strongly in multi-cultural projects and works, especially mixing Latin / French and Chinese cultures. ¶ She recently founded a graphic and type design studio with her partner in life and crime Thomas Kim called Polyform Studio based in Paris (for now!).