Meet SuperBlue, a brush-based concave and flared sans serif. The letter shapes are build with a flat-brush construction, utilizing two unique brush sizes. The vertical strokes are created with a somewhat wider brush than the accompanying horizontal strokes. This gives the letters optimized contrast for reading in small sizes. ¶ SuperBlue was created as the backbone of the typographic identity for the clothing brand Hexar Ltd. Based in the tradition of work clothing and uniforms, Hexar Limited’s line embraces modern functionality and production technology. ¶ SuperBlue is designed for typographic tasks within Hexar Ltd. including editorial layouts, product packaging, business papers and collateral.
Seán Sebastian Donohoe is a visual designer with a love for craftsmanship. He was born and raised in Frederiksberg, Denmark. Seán runs Type Five Studio, a creative workforce specialized in typography, graphic design and sign painting. Type Five Studio exist in the intersection of modern technology and traditional techniques. Alongside his design work Seán enjoys good food, art, photography, sports and ice cream.